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Travel 2.0, premilinar observations

April 18th, 2006 by Jorge

It’s been said that since the appearing of collaborative technologies in the Internet, the so called “Web 2.0″ has made its may through. The potential of the Internet, according to this conceptualization, is not the ability to distribute contents in an economic way, but to provide users a collaborative platform of knowledge construction. Thus, the way of enjoying and obtaining muisc -with users building files exchange networks- is changing, as well as the way journalism is being made, from the irruption of the so called “citizen journalism”.

Is something similar going on within the travels area? Is the Internet modifying the way to do business in the tourism market? Can we talk about Travel 2.0?

Let’s take a look at some of the changes brought by the arrival of the Internet to the tourism field:

  • The loss of importance of intermediaries. If before we used to depend on travel agencies to obtain tickets or tours, now it’s an easier task, thanks to the Net, for many companies to sell directly to final consumers. In some cases, such as low cost airlines, this is part of their business scheme.
  • Disappearing of the flight ticket. Although this process is not quite over, it’s expected to be over in less than two years, when electronic tickets printed by the users themselves will replace paper tickets.
  • Easier ways to find information. The tourist today has a great number of information available, that allows him to compare prices and stays in a simple manner.
  • Integration of the airlines supply chain. Like any other big company, airlines have delocalized a good part of their buys, and are saving thanks to the Internet as a tool that helps them find providers around the world.
  • To be able to talk about “Travel 2.0″, that is to place a label on it, we’d have to find a collaborative dimension among the different actors. Except for the integration of the airlines supply chain -something that many companies from other sectors, from informatics to food related, have done- I don’t see many collaborative uses related to the travel field. There are some very specific examples, such as Wikitravel or sites destined to share information -which, we have to admit, is a limited form of collaboration. Is there some way in which the Internet can change the tourism business, in the same way it’s doing it with journalism or the delegation of tasks to third parties many companies are doing? As long as this doesn’t occur, we’ll hardly be able to talk about a 2.0 era in the travel market.

    Posted in Theories, Virtual Mobilities, technology |

    One Response

    1. Laurent Says:

      Hi Zorge,

      This is already happening.

      Have you seen sites like TripMates, FareCast and FareCompare. I think they are getting a hang of the travel 2.0 concept.

      The best definition of travel 2.0 so far has come from an indian travel technology entrepreneur who brings all these ideas of collaboration, analytics and usability together.

      Regards,
      Laurent

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