Until now, it was usual to find blogs aiming at a very specific travel market: the backpacker’s. Most of the time they rather focused on low budget tourism or were encouraged by a romantic approach to the subject of movement. Slowly though, this issue has begun to diversify, and blogs are starting to generate propositions to compete with the most expensive travel market, that was a clear patrimony of graphic publications. Examples of this trend can be found in A Luxury Travel Blog, focused on travel packages to rather expensive or exclusive destinations; and The Lobby, the Starwood hotels, owners of the Sheraton brand, blog. In this last case, the subject concentrates around helping this chain’s frequent travellers to take better advantage of their stays. But they don’t focus on their hotels only, they also include articles on electronic devices and useful websites.

Surely, in the following months we’ll see travel blogs focusing on smaller market segments, such as family tourism, adventure, trekking, etc. I guess by the time blogs start reaching more specific niches, many graphic media will have to pay closer attention to their public.