Take a picture playing chess with el Che in the Sierra Maestra cave and at a machine guns nest with guerrillas.

Is this a touristic proposal? Yes, it’s the one being made, to attract visitors, at “La cueva del Che” bar, located in Alta Gracia, Córdoba, Argentina. Guevara lived during his infancy and teenage years in Alta Gracia, since his asthma condition made his family decide to move there, being the weather drier than in Buenos Aires. The house where he and his family lived at is now the Museo Casa Ernesto “Che” Guevara, another initiative that counts with the official support of the Alta Gracia’s authorities.

The fact that Ernesto Guevara has lived part of his life in Alta Gracia is, of course, an excellent opportunity for the tourism market, always looking for the difference when building the relevance of a destination. Now, well, is any strategy valid? does it make sense to make a “spectacle” of the visit to a bar and in this way use the figure of the Che Guevara? Do they consider the visit not attractive enough, otherwise? I remember when I was in Los Angeles, I visited a wax museum where you could take a picture with Captain Kirk, but that’s pure showbusiness. Can we do the same with a political proposal?

Strictly speaking, yes, of course you can, but it’s also possible to question these proposals.

“La cueva del Che” bar is located at Chile 154, Alta Gracia, Cordoba, Argentina. The Museo Casa Ernesto “Che” is located at Avellaneda 501, in the same city. More info about this last place can be found at Alta Gracia’s website. If anyone has visited any of these places, you can leave your contribution in the comments. By the way, the brochure of “La cueva del Che” was distributed by the Alta Gracia stand at the International Fair of Tourism held two weeks ago in Buenos Aires.