Aguas Calientes, the nearest location to Machu Picchu, and the place where buses take you to these ruins, has always been a polemical place. Plagued with vendors, irregularly established commerces and totally devoted to the commercial exploitation of the inca city, it has been in the eye of peruvian media several times.

Now, the town has decided it’s time to tie closer bonds with the inca city and demands to be known as ‘Machu Picchu village’, so that it is clear how many rights they have over the inca ruins. But the maps and the media insist on calling the town, simply, Aguas Calientes.

For this reason, the ticket of the bus that takes you from this town to Machu Picchu ruins specifies: “the place that was previously wrong known as Aguas Calientes”.

They sure learn fast about branding and the construction of a label, huh?