Some years ago, Martín Caparrós said in his book Larga Distancia (long distance) how the figure of Che Guevara was mixed -without much trouble- with Jesus and the Virgin Mary in the bolivian town of La Higuera. Of course: it’s about a location where Guevara was executed. Now the subject returns, with a note made by the newspaper Miami Herald, that talkd about the projects being held by the ngo CARE to promote Che tourism. This iniciative includes the construction of a backpacker’s lodge, reinforcement of infrastructure and pavement of the road that leads to the town. The investment would be of $300 000 and the money would be provided by the english government.

The note of the Miami Herald is frankly a horror in journalistic terms. They talk about Guevara as “the Bin Laden of the cold war” (???!!!) (originally seen in Guillibility isn’t in the dictionary).