Football and tourism
Jorge
The tourism business in Argentina hasn’t stopped in diversifying. An interesting example are the tours to football games, in particular those by Boca and River teams. In today’s edition of the business newspaper El Cronista Comercial -the internet edition is paid- there’s a note that describes how three local companies, dedicated to this topic, operate: Cancha VIP, Tangol and GoFootball. The market gets more interesting every time; for example, in the last game between River and Boca, 500 international tourists assisted, leaving 20 thousand dollars in tickets sales. The note doesn’t state any other numbers.
Cancha VIP is joint venture of the Clarin group and the marketing company Des Idea Group. For now, the provide services to 120 people a week, not only tourists but also Buenos Aires citizens from private neighborhoods. The idea is to give their customers a complete service, transportation from their homes to the stadium and back. The price of the service, 160 pesos -about 54 dollars. Tangol, another company, works mostly with latin american tourists. In fact, the firm publishes their services mostly in tourism publications and brochures delivered in hotels. The price of the service is about 100 pesos, something around 33 dollars. Finally, there’s GoFootball, which the note doesn’t give any more information about.
Posted in Theories |